Andrew Raso and Mez Homayunfard co-found OMG in Sydney with a mission to make digital marketing transparent and results-driven. Starting with just $1,000 in a spare room, they spent over a year building the business (without taking salaries) before gaining traction.

In the mid-2010s, OMG outgrew its humble beginnings, moving into its first office and signing on several major brand clients. During this formative period, the team honed an evidence-based marketing approach focused on delivering real success for clients, setting the stage for rapid growth ahead.

OMG’s momentum earned national recognition when it was ranked the 4th fastest-growing SME in Australia in SmartCompany’s Smart50 awards for 2016. This award highlighted the young agency’s explosive growth and validated its results-driven approach.

By 2018, OMG continued its rise (placing again in the Smart50 fastest-growing companies list), expanding to over 50 employees and building a dedicated in-house marketing team. The agency’s “results, not excuses” mantra began attracting clients beyond Australia (including in Singapore and the United States) planting the seeds for international expansion.

OMG opened new offices in Dallas, USA and Singapore to support its global client base. By mid-2019 the agency was servicing over 350 clients with a team of 100+ staff, and was on track to reach about $20 million in revenue that year – all achieved with no outside investment or acquisitions.

Despite the challenges of 2020, OMG reached a major milestone by moving into a new headquarters in Crows Nest, Sydney to accommodate its nearly 200-strong local team. That same year, OMG welcomed its first U.S.-based team members as part of its international expansion, which led to the creation of the Supergravity Group – a global agency network with OMG at its core.

OMG emerged from the pandemic stronger than ever – establishing a foothold in the U.S. market and boosting annual revenues from $16.5 million to $24 million between 2019 and 2021. The company grew to 114 employees by 2021, and even set up an internal R&D division to develop proprietary marketing software, underscoring its commitment to innovation.

OMG’s expertise was recognised by tech industry leaders, as it secured Google Premier Partner status in 2022 – placing it among the top 3% of agencies managing Google accounts globally. The agency also struck key partnerships with platforms like TikTok and Facebook, expanding its service offerings across social media and aligning with all major digital advertising channels.

As part of its global growth plan, OMG launched a new office in Dubai to extend its services to the Middle East region. It also partnered with StackAdapt in 2023, adding programmatic advertising to its arsenal of services. Later that year, OMG acquired the web design and UX agency Rysen, transforming OMG into a full-service digital agency offering SEO, advertising, UX/UI design, and web development under one roof.

In 2024, OMG rolled out its own digital marketing intelligence platform, Gurulytics, investing over $1million into a real-time analytics tool to drive data-led results for clients. The agency’s global impact was also honoured when OMG won the International Growth category at Google’s 2024 Agency Excellence Awards, being named the #1 digital marketing agency in Australia for driving client growth across international markets.

Capping off its journey so far, OMG was named “SEO Agency of the Year” at the 2025 Global Agency Awards. This top industry accolade underscores Online Marketing Gurus’ leadership in innovation and performance, solidifying its reputation as a world-class digital marketing agency at the forefront of the field.